Verdict
Choose Brevo when affordable email, messaging channels, basic CRM continuity, and accessible automation matter more than the deepest branching model.
Specific disqualifier: Advanced automation, analytics, contact limits, and sales functionality change materially by plan and add-on.
Continuity map
| Layer | Coverage |
|---|---|
| Primary triggers | Forms, contact changes, website events, email behavior, dates, and ecommerce activity |
| Interactive qualification | Native |
| Context depth | Level 4 |
| Contact and CRM | Native. Contacts, attributes, lists, segments, event data, deals, tasks, and pipelines |
| Personalized sequences | Native |
| Channels | Email, SMS, WhatsApp, web push, mobile push, chat |
| Sales handoff | Free sales tools, deals, pipelines, tasks, meetings, and notifications |
AI workflow
Assistive: Aura assists content and automation creation; AI Conversations is available in the sales surface.
Strengths for this nurture job
- Low entry price and usable free plan.
- Email, SMS, WhatsApp, push, chat, and sales tools in one family.
- Multi-step automation is available without enterprise pricing.
Limitations that can change the decision
- Automation contact limits apply on lower tiers.
- Advanced reporting and team capabilities require higher plans.
- Qualification depth is more form and event driven than outcome-led.
Pricing and access
The current starting reference is $9/mo, Starter from 5,000 monthly emails; contact storage tier applies. Access: Free plan with 300 daily email sends. Pricing was checked September 2, 2026. Check the current official source.
Evidence boundary
Evidence type: Documentation verified. Claims on this launch page are based on current official public documentation and vendor material. No hands-on workflow test is claimed. Changing features, plan limits, AI scope, and prices should be rechecked at the source.