Verdict
Choose Klaviyo when catalog, browse, cart, purchase, and customer profile data should drive ecommerce email and mobile journeys.
Specific disqualifier: B2B sales qualification and account handoff are not the center of its data or workflow model.
Continuity map
| Layer | Coverage |
|---|---|
| Primary triggers | Browse, cart, checkout, order, catalog, profile, predictive, and engagement events |
| Interactive qualification | Integrated |
| Context depth | Level 5 |
| Contact and CRM | Native. B2C profiles with event history, consent, predicted attributes, catalog and order context |
| Personalized sequences | Native |
| Channels | Email, SMS, mobile push, WhatsApp, social audiences, reviews |
| Sales handoff | Customer hub and service features plus integrations; not a traditional B2B sales pipeline |
AI workflow
Assistive: K:AI assists content, segments, analytics, optimization, and customer-facing experiences.
Strengths for this nurture job
- Deep ecommerce event and profile model.
- Strong product-aware segmentation and personalization.
- Mature flow templates and revenue-oriented reporting.
Limitations that can change the decision
- Costs scale with active profiles and channel usage.
- Sales-ready B2B handoff requires another system.
- Rich assessment and calculation workflows are external.
Pricing and access
The current starting reference is $0/mo, Free up to 250 active profiles and 500 monthly emails; paid tiers scale by profiles and sends. Access: Free plan available. Pricing was checked September 2, 2026. Check the current official source.
Evidence boundary
Evidence type: Documentation verified. Claims on this launch page are based on current official public documentation and vendor material. No hands-on workflow test is claimed. Changing features, plan limits, AI scope, and prices should be rechecked at the source.